Brand First, Then Market: Why So Many Businesses Market Themselves Into the Void
You’re showing up, posting, emailing, hashtagging... but still hearing crickets? You’re not alone—and you’re not broken. In this eye-opening session, we’ll explore why marketing without brand clarity is like shouting into the void—and how to shift from “spray and pray” to strategic and magnetic. If you’re tired of throwing content at the wall and hoping it sticks, this talk is your marketing wake-up call. Key Takeaways - Discover why brand clarity must come before marketing strategy
Gina O'Daniel
CEO & Brand Strategist
Gina O’Daniel, CEO and Brand Strategist of O'Daniel Creative, is sought after for her creative solutions to getting her clients noticed in a noisy marketplace. Her boutique creative branding, marketing, website & strategy agency, O’Daniel Creative, focuses on brand strategy, marketing strategy, branding design, marketing design, website design & development, social media design and search engine marketing. With 30 years of experience in the design industry, Gina has helped company’s world wide in many different industries. Having experience with strategies that work across print, online and digital platforms, Gina works with business owners and organizations to create strategic branding and marketing plans to propel them forward ensuring their logos, business sets, marketing materials, signage, display advertising, social media design and website work together to ensure a cohesive and compelling brand identity and maximize the company's image potential and profit. Gina believes that every company is individual “because you didn’t come from a cookie cutter factory, so neither should your branding, marketing and website solutions”. Gina is the author of “Demystifying Graphic Design – How To Successfully Work With Your Graphic Designer” and "Brand Sparks - Understand, Ignite and Grow Your Business". She is also the creator of “Brand Cards” and “Brand Sparks Masterclass”.
Facilitated By
Lynn Whitbeck
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