Sell the Sizzle, Not Just the Steak: Mastering the Art of Selling Benefits
Want to make your marketing more compelling and effective? Join Amy Matthews for a session on "Selling the Sizzle, Not Just the Steak." Focus on the benefits that matter most to your customers to uncover the secrets to communicating the true value of your products or services. Walk away with actionable strategies to elevate your messaging and achieve greater marketing success. And never again feel like you are listing a menu that should end with "Would you like fries with that?".
Amy Matthews
CEO
Amy Matthews is a marketing strategist with over 30 years of experience building strategic marketing solutions for large and small organizations. She believes everything you do in business should begin and end with your client. They are the true north for your business; if you allow them to guide your journey, you will never drift off course.
Amy is passionate about helping women succeed in business by fostering ideas and empowering entrepreneurs to utilize marketing as a driving force for their businesses. Amy works with businesses to help them define, plan, and execute marketing strategies that show them what to do, when to do it, how much it will cost, and who can help them get it all done.
Amy's academic journey is a testament to her dedication to the field of marketing. She holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of Tennessee and an MBA from Samford University. Amy, along with her husband, Sam Kwon, and their daughter, Mia, reside in Atlanta, Georgia. To learn more about Amy and her company, visit amilc.com.
Sponsors
Facilitated By
Toni Caruso
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