Every business owner hits that moment. You look at your offers, your messaging, your calendar, or maybe even your entire business and wonder about what’s not working. Maybe sales have slowed down, you’ve outgrown your audience, or you're just feeling unmotivated or out of alignment.

So the natural next thought becomes: “Should I pivot?”

Sometimes, yes. A pivot is exactly what’s needed. But often, what we call a pivot is really a pause for clarity and a chance to fine-tune instead of reinvent.

If you’re standing at a crossroads, here are three things to check before you make a big move in your business.

Are You Clear on What’s Actually Not Working?

Sometimes frustration stems from something upstream. You might be tired, under-supported, or trying to grow without a solid system in place. That doesn’t always mean your idea is wrong. It might just mean your approach needs a reset. Before you rewrite your entire offer or rebrand your business, pause to discover what specifically feels off right now.

• Is it your pricing or your positioning?

• Is it your offer or how you’re marketing it?

• Is it your business or just your bandwidth?

Get curious, not reactive. Clarity lives on the other side of asking better questions.

Try It Out: Take 10 minutes to journal or voice-note through these questions: 

What’s draining me right now?

Where am I not seeing the results I want—and why might that be?

If I had to fix just one thing this month, what would it be?

Are You Pivoting From Alignment or Avoidance?

There’s a difference between feeling misaligned and feeling uncomfortable.

Uncomfortable often means you’re growing. You’re stepping into new visibility, raising your prices, asking for the sale, or letting go of habits that no longer serve you.

Alignment, on the other hand, is about resonance. It’s when your business reflects your values, your energy, and the kind of impact you actually want to make.

So before you pivot, ask:

Am I avoiding something hard or being honest about something true?

Am I wanting to quit or simply evolve?

The urge to pivot can be wise but it can also be a disguised form of burnout. Be gentle with yourself, and make sure the change is coming from clarity, not fatigue.

Try It Out: Write out your answer to this prompt:

 “If I knew this next season would feel energizing and supported, what would I choose?”