TikTok has become one of the fastest-growing social media platforms with over 1 billion active users worldwide. People are spending hours a day falling down the TikTok rabbit hole and the time people spend there is actively having an impact on purchasing decisions. Studies show that users spend 14% more when TikTok is part of their decision. With its ability to reach a massive audience, it has become an excellent platform for businesses to build their brand and promote their products or services.
Here are five tips to help you build your business on TikTok:
Know your audience.
The first step to building your business on TikTok is knowing your target audience. Take some time to fall down the TikTok rabbit hole yourself and check out what’s doing well! Make sure you understand what type of content resonates with your audience and tailor your content accordingly.
TikTok is all about being authentic and showing your unique personality. Don’t try to create content that isn’t true to your brand. Instead, focus on creating content that shows the human side of our business. This could be behind-the-scenes footage or showcasing company culture. Authenticity builds trust with your audience which is essential for building a successful business on TikTok.
Consistency is key.
Consistency is crucial to growing your TikTok audience. Posting regularly and consistently will help you build a loyal following and keep your audience engaged. Develop a content calendar and plan out your posts in advance. This will help you stay on track and ensure that you’re providing your audience with fresh and exciting content. Click here to access Briana’s Dai’s Content Calendar Template that works for every business!
Utilize hashtags and trends.
Hashtags and trends are a significant part of TikTok. They help users discover new content and make it easier for your content to be seen by a wider audience. Research popular hashtags and trends in your industry to incorporate them into your content. This will help you reach a more significant number of people and increase your visibility on the platform.
Engage with your audience. Social media is just that, SOCIAL. As you build your audience, people want to hear from you! Engagement is key to building a loyal following on TikTok. Respond to comments and messages promptly and take time to engage with your followers. This will help you create a sense of community around your brand, and even sniff out some qualified leads!
TikTok is an outstanding platform for businesses to build their brand and organically reach a massive audience. So, start creating content that resonates with your audience and enjoy the growth of your business on this rapidly growing platform.