As an entrepreneur, one of the most important skills you need to master is effective communication. Whether it’s pitching your business idea to investors or presenting your services to prospective clients, the way you speak can make all the difference when you’re looking to grow and scale your business.
If you’re a business owner and you’re NOT a speaker, you should be. Speaking is the best way to grow your business as an entrepreneur because it allows you to connect with your audience in a more personal and engaging way. Still having doubts? Here are some of the ways speaking can help your business reach the next level:
Establishes credibility. Speaking engagements provide a great opportunity to establish yourself as an expert in your field. Not only does it give you the opportunity to present your vast knowledge to an audience, prospects will see that stages and organizations have sought you out and trusted you to share your ideas with their valued attendees, members, and followers.
Builds relationships. When you’re speaking, you’re able to engage with your audience on a personal level, which can help you establish a connection and build rapport. When your audience feels a connection with you , they’re more likely to trust you and want to do business with you.
Increases visibility. When you’re speaking at events you have the opportunity to showcase your products and services to effectively get your business noticed on a larger scale. You can also leverage social media and other marketing channels to promote your speaking engagements, which can help you reach a wider audience.
Generates leads. Speaking engagements can help you generate leads for your business. When you’re speaking, you have the opportunity to showcase your products and services and provide value to your audience. This can help you attract potential customers who are interested in what you have to offer. By collecting contact information from your audience, you can follow up with them after the event and convert them into paying customers.
Builds your list. Any good marketer knows that your pipeline is only as good as your list, and building your list can be a challenge when you don’t have an outlet to attract new prospects. Speaking engagements can be the perfect way to add people to your email list, social media following and more. By providing quality content to a brand-new audience, you’re strengthening your list, pipeline, and reputation.
Hones your skills. Perfecting the art of masterful communication is a transferable skill that can translate to virtually all areas of your business. Whether it be negotiation, presenting, training, or management, seizing opportunities to hone your speaking skills will have a positive impact on your business growth and reputation.
So, start looking for those speaking opportunities and get ready to elevate your business!
Not a seasoned speaker? No problem! SPEAKonomics is the PERFECT opportunity to learn the art and business of speaking. Coming soon to Dallas and Orange County! LEARN MORE HERE.